The business
The cyber cafe will be designed to serve as a modern, cozy and technologically equipped space that caters to the needs of individuals seeking reliable internet access and computer usage. The services will include high-speed and stable internet browsing, gaming facilities, printing, scanning, and basic office functions. The shop will be equipped with high-performance and productivity computers, comfortable seating and a pleasant atmosphere to ensure a satisfying customer experience. Also, we provide tournament room to allow holding an online games tournament. Not only that, we also include the sale of snacks and beverages to create a relaxed environment where customers can enjoy their online activities.
Location
The cyber cafe will be strategically situated in Bukit Beruang. Specifically, The cyber cafe is located near the Multimedia University (MMU) and Universiti Teknikal Malaysia Melaka (UTeM), which ensures a consistent influx of students who are potential patrons for the cafe. This area is also surrounded by residential and commercial developments, providing a mixed customer base for the business. Furthermore, Bukit Beruang's accessibility is bolstered by well-connected roads and available public transportation, making it convenient for customers to visit the cafe.
Target Market
The cyber cafe aims to target a broad market segment that includes:
Students population: With the proximity to MMU and UTeM, there is a continuous demand for internet and printing services, group study facilities, and leisure gaming activities.
Tourists: Being close to Melaka's tourist attractions, the cafe could serve as a stopover point for tourists who might need internet access or other related services
Gamers: Attracting gaming enthusiasts with high-end gaming PCs and an assortment of popular video game titles.
Content Creator: Providing productivity applications like Adobe Creative Cloud All Apps for video, photo editing, and graphic design.
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